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Lindt Excellence- Masterpiece
Advertising campaign for Lindt Excellence Chocolate- Every Chocolate Bar is linked to a masterpiece of art
1. Dark chocolate bar
We associated this chocolate bar with the Michelangelo's masterpiece, "The Creation of Adam"; because the dark chocolate represents the original flavour, just as the painting represents the origins of the world.
2. Red chili pipper bar
Because their are both artistically insolent, we associated this chocolate bar with the Bansky's street art: "Flower Thrower"
3. Milk chocolate
Obviously we related this bar to the masterpiece of Vermeer, "Girl with a Pearl Earring". The character painted was used as the emblem of "La Laitière" brand, which sells all kind of dairy product.
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