It was important to modernize the logo while keeping the soul and the values of tradition and authenticity of this great luxury House. 

I kept the famous orange color and I added the dark purple to make it more contrasted. The font is Genevia, it's a sans-serifs typeface which is more contemporary. 

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Silk square:

I designed one of the famous Hermès's silk square. I have been inspired by the typical french Jouy-print style.